Some are bakers, others are sports narrators, and others, like the cat that I bought, sound like borderline millennials, despite their Gen Z appeal: “Tres’zure loves to plan events for her friends… favorite part is creating the vision board and making memories.,” the tag reads. “The brand expecting to reach its 100 million milestone in the next couple of months.”Įach Squishmallow's tag features a brief personality description and name for the character. To date, “more than 85 million Squishmallows have been sold,” he says.
When they quickly disappeared off store shelves, Kelly saw their potential. Initially Kellytoy released just eight characters that were sold at Walgreens. The first Squishmallows date back to 2017, says Jonathan Kelly, Co-President of Kellytoy, the company behind the craze. Squishmallows’ popularity has led them to be likened to Beanie Babies, Furbies, and Webkinz. They’re popular among all age groups, from little kids who love imaginary play to college students to adults who have Instagram accounts devoted to the purpose of showing off their collections. You can find designs ranging from pandas and elephants to avocados and pineapples to cats crossed with unicorns (picture a kitty with a sparkly forehead horn and you got the idea). They're sold across various online retailers including Amazon and Walmart. Squishmallows are egg-shaped stuffed animals (and, ahem, fruits) with pieces of different colored fabric or embroidery that create features such as the stomach, mouth, and eyes. Squishmallows are egg-shaped anthropomorphized fruits and animals that come in a variety of colors and sizes.
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